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A SuccessfulPublication Website Design:?

Effectively Showcases All Written Work

The most important part of any good publisher website is that each piece of written work is showcased for users. From the most recent work to best sellers, everything should be easily accessible and should provide enough information about each work to entice audiences to want to either purchase directly from the website or find it from a third-party retailer. This can and should be done without making the entire site feel like it is entirely bereft of content or copy, showcasing work can happen without sacrificing stunning design that keeps audiences interested. Integrating social media on your website is another way to effectively showcase your work while allowing users to share it with their social networks. Make sure the most important content on your website is above the fold, or the point at which users have to scroll down to see more. If your main calls to action are halfway down the page the likelihood of people actually taking the time to click them is going to drastically decrease.

Knows It’s Target Audience

Understanding a defined target audience and then building out website design and content to appeal to that audience is paramount when designing a truly effective website. Providing detailed information about the written work that your site features in a way that directly targets audiences like librarians, reading groups, and educators is a fantastic way to make sure that people who are purchasing your book have all the information they need to correctly get across the information they are going after.

Features Unique Content That Adds to the Reader’s Experience

Building out online content that relates back to your book is a huge benefit. List posts about the best books you’ve published, the most frequently published authors and the years that your business has published the most content are all interesting blog post ideas that will get your audience more engaged with what you’re saying and make them more likely to actually purchase your books. Other assets that should be included for an effective design are assets like printable book lists, steps for contacting authors, and “coming soon” sections that let audiences that they have more books or written works to look forward to reading from your business.

Doesn’t Completely Neglect Design

It’s understandable that the main goal of any publisher website is to drive sales of books or other written works by effectively showcasing them on a website, but doing so at the cost of compelling design is a mistake. Having engaging and interesting visuals will keep users on your site for longer periods of time and having effective graphic design elements like contrasting CTA buttons will make it more likely that they purchase your products. Having effective design goes beyond just visuals though – having a website that has good information architecture and an excellent user experience is paramount. If this step is ignored, the effectiveness of a publisher site will suffer because it makes it more difficult for audiences to navigate to product pages and the other sales points you might be trying to highlight.

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