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Information Architecture & User Experience

This is the art and science of organizing websites and web applications that is to provide improved usability and find the ability. If visitors are unable to locate quickly to the given information on your site or having trouble in working its interface then it will become an unbiased or simply leave to visit a competitor's site. Good information architecture yields:
  • Websites and applications are easier to use
  • Online information is easier to find
  • Applications are better to meet your business requirements
  • Customer satisfaction is great
  • More returning visitors
  • Better sales conversions
  • Sites with a better organization, information architecture and attention to their user need which is consistently perform the better and provide higher returns on investment.

User Experience Design

It is a very closely related to this field which covers all aspects of a user interaction with a website, interface, or web application. As with information architecture, user experience design the efforts that seek positively impact to the overall user experience of your site or applications by clarifying, organizing and planning for your users. The process of user experience design typically includes:
  • Site flows and navigation maps
  • Qualities analysis
  • Use case situation planning and testing
  • Wireframe development
  • Storyboard development
  • Prototype development
  • Specifications of design or application

Information Architecture and User Experience Services:

  • Sitemap planning
  • Wire framing
  • Application prototyping
  • qualities and use case analysis
  • Interactive design

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