- Websites and applications are easier to use
- Online information is easier to find
- Applications are better to meet your business requirements
- Customer satisfaction is great
- More returning visitors
- Better sales conversions Sites with a better organization, information architecture and attention to their user need which is consistently perform the better and provide higher returns on investment.
User Experience Design
It is a very closely related to this field which covers all aspects of a user interaction with a website, interface, or web application. As with information architecture, user experience design the efforts that seek positively impact to the overall user experience of your site or applications by clarifying, organizing and planning for your users. The process of user experience design typically includes:
- Site flows and navigation maps
- Qualities analysis
- Use case situation planning and testing
- Wireframe development
- Storyboard development
- Prototype development
- Specifications of design or application
Information Architecture and User Experience Services:
- Sitemap planning
- Wire framing
- Application prototyping
- qualities and use case analysis
- Interactive design
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We plan websites with relevant content for your audienceÂ Â information architecture User-pathways improve website conversions.Â Improve usability with an intuitive layout.
A great website user experience starts with knowing who your visitors are on a more personal level. Instead of only imagining customers as potential conversions, creating a fictitious user who is representative of your target audience with their own name, background, skills, age, education level, and what platform they use to get to your website can provide huge dividends for a business. The purpose of user persona research is figuring out what your visitorsâ€™ objectives are when coming to your website.Listing out a step-by-step process on how a user persona would navigate your website and find the information theyâ€™re looking for will provide insights into designing a user friendly website. A user persona that reflects your target audience will give you an understanding of everything you need to know about your visitors, from how to map your wireframes to where to place content for the people it is meant to serve.